First of all, it is necessary to understand why you are doing this business. If you come to the answer that in fact you like to work with people, like to be involved in the joyful events in their life, then you still have to stay in this field. But we will have to revise the goals. If you want to receive more income and a variety of content, it's worth looking closely at customers with higher solvency. They can sell their services more expensive, and they, in turn, will provide you with novelty of subjects. In this segment of customers, weddings tend to have a higher level of organization.
2. I'm going to start my business: take a loan and get excellent equipment, rent a studio and decorate it nicely - invest in a shorter investment. All the cool photographers work like this. I hope this will attract clients to me?
First, do not take a loan, if you do not know where you will take money to repay it.
Secondly, business development should be planned and gradual. All major studios grew not in one year, their client base was formed over the years. You see only the final result of their work.
Customers are attracted not by the interior of your salon, but by the style and quality of your work.
3. I regularly advertise my services in a local newspaper, but only one person called for a year, and even did not order anything - he said it was expensive. Where can I advertise my services?
Firstly, the newspaper is a source of general information intended for the general public. In such publications, no one is looking for a wedding photographer.
Secondly, first decide with your target audience - with which customers you want to work. And based on the parameters of this audience, choose publications and other sources of advertising, as well as the style of submitting an advertisement.
4. Often, potential customers want to see my work even before the meeting. I send them a couple of works on e-mail and give a link to the community in which I publish my work. Why do not they call me back? After all, my work is very popular with couples, for whom I shot weddings, and their friends-relatives are delighted.
Creating your site is the solution to your problem. Stylish, with a simple navigation system, without intrusive music, but enough information to interest the customer and cause a desire to contact you for more information.
5. On all portals for a newly-married couple a lot of photographers advertise their work and I am among them. What should I do to be noticed by clients?
It is necessary to stand out among the crowd. You can write several articles based on your experience, with useful information for the newlywed couple and invite the administration of the portal to post them on the site. In addition, regularly participate in forums, advising newlyweds on photography. At least once a month, update your suggestions. In general, be creative.
6. I have many orders - I work from morning till night, but I do not see any real incomes. Why?
Make an accurate balance of expenses and business incomes for the last year - six months - a month. In the column of expenses, consider all the expenses: for gasoline, printing, renting, car maintenance, etc. Most likely, you will find an interesting thing - the prices for your services barely cover ALL expenses for business.
Next, write down the amount that you want to earn per hour of work (and shooting and editing) and taking into account this important parameter, calculate new prices. Your income will definitely grow.
7. Many relatives and friends want me to shoot for them celebrations - they really like my work. But when it comes to paying, it puts me in a dead end.
First of all, you clearly define for whom you will be renting for free, and to whom you will make a significant 15-25% discount. If you count the discount on money, you will see that the amount will be quite decent, no guest will make a newly-married couple such an expensive gift.
So you can adequately respond to your friends and acquaintances. And your customers will be exclusively people who want to get a high-level job, and not save on the services of a photographer.
8. My clients are always very satisfied with the end result, but for some reason they very rarely recommend me to their friends and relatives. What's wrong?
There is a rule: a satisfied customer will tell you about a maximum of 3 people, and dissatisfied - a minimum of 17. According to statistics, only 3% of people tend to enthusiastically tell others about pleasant events in their lives and recommend goods, services, etc.
In addition, it is necessary to take into account the difference in tastes and financial possibilities of friends and relatives of satisfied customers.
9. I periodically have a problem of this kind: after receiving the footage, customers are dissatisfied with the fact that I have missed something in the process or I have not removed some very important person for them. It is very important for me that customers are satisfied with my work in all respects. How can I avoid such unpleasant situations?
One of the important moments in communicating with customers is finding out his expectations. Apparently you miss it. You yourself should ask questions, which people to shoot, on whom to make an accent - to the couple, close relatives, friends. In addition, it is necessary in advance to find out all the elements of the "cultural program" in order to prepare for the shooting.
Also, your duties include explaining to customers the importance of those or other composite surveys (to take time for family staged photography, shooting the pair itself, etc.). Thus, you shift responsibility for the final result to the client.
10. I work very closely with the wedding agency. But I'm afraid that something can go wrong and then I will lose 80% of my orders. What to do?
Do not count only on one source of orders. We need to constantly develop new options to feel independent and confident and when dealing with customers, including.
No comments:
Post a Comment